Marriott made the unusual choice of not turning to an agency to create new employer branding. Why? Read more
Bridging the Trust Deficit in Recruiting
The most successful recruiters and companies must be adept at talking about more than just open jobs. Read more
New Research Reveals Candidate Expectations During Pre-Application Stage
Last year, a startling 75% of companies reported having difficulty recruiting qualified candidates. It doesn’t matter how skillful or experienced your … Read more
‘What I Learned Examining 1,000 Employer Brand Posts’
I just completed an analysis of almost 1,000 social-media employer-brand posts at 100 companies. (focusing on LinkedIn). While these organizations are … Read more
Will a Hyper-Focus on Retention Backfire?
With talent shortages at a 16-year high and economic uncertainty looming ahead, employers are laser-focused on retaining key talent. But companies also … Read more
Using Employee Engagement Surveys to Drive Recruiting
What’s the most appealing aspect of working at your company? Is it the hip cafeteria? Is it your brand recognition in the industry? Is it your position as … Read more
The Falsehoods We Tell About Employer Branding
Over the last five years, employer branding has become a hot topic (or maybe a buzzword?) within recruiting circles. Debate over its value and efficacy has … Read more
‘Just Give Us the Basics’: Recruiters Reveal Their Expectations of Employer Branding
Who in your company knows best which employer branding assets you need the most? Hint: It’s not your head of employer branding. It’s your recruiters. At … Read more
The Fallacy of Job Posts That Yield a High Quantity of Applicants
The Wall Street Journal recently reported on a study of the top phrases in job postings that turn off job seekers, including “must handle stress well,” … Read more
Mind The Gap: How Recruiting and Employer Brand Can Fix Each Other
A quick review of ERE reveals that there are “employer branding” articles and there are “recruiting” articles. Occasionally, a recruiting article might … Read more
Elevating Employee Advocacy to Attract Candidates
According to the latest employment report from the U.S. Department of Labor, the U.S. posted widespread job growth in July, with employers adding 528,000 … Read more
16 Practical Tips to Start or Enhance an Employee Ambassador Program
Recently, ERE hosted a “Fireside Chat with Leading Brand Ambassadors” webinar with panelists Rachel Kennedy, Mike Ambassador Bruny, and Kelby Tansey. The … Read more
The Value of Values in Talent Attraction
The social and pandemic-driven disruptions we’ve seen over the past few years have brought many changes to both our personal and work lives, including the … Read more
The Impact of Abortion Bans on Recruiting
Will the fall of Roe v Wade hinder companies’ ability to recruit talent? Of course, it’s difficult to predict whether such fears will come to bear, but … Read more
The Best Way to Craft a Job Post Opening
Have you ever bought a car from a used-car lot? We automatically go in with a ton of preconceived notions because used-car salesmen are renowned for not … Read more
The One Brand That Matters More Than Your Company’s
Job-seekers do not engage with companies. They do engage with people — with you. Simply put: Your personal brand as a recruiter can have a far greater … Read more
When Employer Branding Is One Big Waste of Time
Employer brand is relatively new considering how old some of the archaic recruiting tactics we use really are. For anyone just recently discovering the … Read more
Forbes’ Best Large Employers List Reveals a Notable Dichotomy
“It’s that time of the year again when Forbes magazine publishes its rankings of America’s best large and small employers. Often, the results can be … Read more
Employer Branding Can’t Fix a Poor Candidate Experience
It seemed like there was a reorg and a rebrand every six months. This was my experience back in the late 1990s when I managed marketing product and … Read more
Rethinking TA on Global Talent Acquisition Day
Happy Global Talent Acquisition Day! Today is a time when we traditionally focus on celebrating the skills of TA professionals. This year, as in past ones, … Read more