Marriott made the unusual choice of not turning to an agency to create new employer branding. Why? Read more
The Falsehoods We Tell About Employer Branding
Over the last five years, employer branding has become a hot topic (or maybe a buzzword?) within recruiting circles. Debate over its value and efficacy has … Read more
Mind The Gap: How Recruiting and Employer Brand Can Fix Each Other
A quick review of ERE reveals that there are “employer branding” articles and there are “recruiting” articles. Occasionally, a recruiting article might … Read more
Marketing — Not TA — Should Own Employer Brand
For years, HR and talent acquisition teams have been told to “think like marketers.” That’s mainly because marketing is known for … Read more
Dissecting Fortune’s Newest 100 Best Companies to Work For List
It’s out! The 2021 Fortune 100 Best Companies to Work For list has been released, giving the curious (like me) some fresh insights into what it might mean … Read more
New Criteria for “Best Places to Work” Lists
2020 had to be a tough year for organizations that administer “best place to work” lists. After years of fine-tuning their application processes to uncover … Read more
How to Write Recruiting Emails People Will Actually Open
If you’ve never been in charge of mass-marketing email sends, you probably feel no guilt as you hit delete on yet another promo code. But if … Read more
Did AMS Just Make a ’90s Music Video About Hourly Workers? Hell, Yeah!
“When it comes to hourly jobs, this is how we do it.” So begins “Hourly – A Totally 90s Music Video ft. Montell Jordan.” Yes, that Montell Jordan. … Read more
From D&I Events to Black Instagram Squares: The Good and the Bad of Recruiting’s Response to Inequality
America got an overdue wake-up call last year. We saw more stories of systemic racism and inequality come onto the front pages of our newspapers and … Read more
Can a Company Be Apolitical?
In the hyper-tense and increasingly political world we live in, it’s no secret that many organizations are taking strong stances on a number of different … Read more
The Goal of Employer Branding Is Not to Attract the Most Candidates
In honor of World Employer Branding Day, let’s recognize that as organizations continue to manage through today’s difficult times, there’s one key strategy … Read more
Great Stories of Employers Stepping Up During the Pandemic
No one would deny that planning is key to success. Developing a long-term plan usually contains two key components: a company vision and a corresponding … Read more
Detaching Diversity: It’s Time to Take the “D” out of DEI
Few would argue that Beyoncé isn’t an incredible talent. As a commercial and cultural phenom, Beyoncé has successfully blazed her own path and is … Read more
ERE Digital Insights: Employer Branding Is Branding During Today’s Crisis
Editor’s note: This article is part of a series highlighting speakers at the upcoming ERE Digital 2.0 event. Click here to view other articles in the … Read more
How a Candidate’s Career Stage Impacts Employer Branding
A recent Hinge Research Institute employer branding study of over 1,000 people at professional services firms aimed to uncover what matters most when it … Read more
5 Ways to Go Beyond Conventional Employer Branding
2020 has been a year of incredible change and upheaval. For organizations and business leaders, managing the ripple effects of a global crisis requires an … Read more
This Is Why Your Recruiting Videos Are Ineffective
When you think about a recruiting video, do you imagine a two-minute video introduction that sits on your career site? Or do you think about employee … Read more
The Intersection of Employer Branding With Onboarding and Offboarding
Many organizations view a strong employer brand as a means to attract candidates. And it is. But employer branding doesn’t just relate to candidate … Read more
What Values Does Your Company Value Most?
Achieving clarity on what your organizations stand for is especially important in a chaotic world. As Alexander Hamilton said at another turbulent time in … Read more
Is Your Employer Value Proposition Still Relevant?
Employees are moving back into the workplace still filled with massive uncertainty as to where we are heading with the pandemic. Many are questioning their … Read more